Mr. Jena has been the Chairman of the ZimTrade Board since October 2014. Mr. Jena is President and Fellow of the Southern Africa Institute of Marketing (SAIM) and was the Chairman of the Zimbabwe Advertising Research Foundation from 2000-2007. After establishing a marketing company which focused on supporting brands particularly in the FMCG sector, he proceeded to be active in supporting the development of the marketing profession for the benefit of aspiring young and upcoming marketers. He is a registered member of the Institute of Medical Laboratory Sciences of England and Wales (IMLS). Mr Jena is an Active Ambassador based in Zimbabwe.