Country Day

$40Bin trade investment deals 55+countries 1,100+exhibitors 10,000visitors & buyers
The Country Day feature allows selected African countries to showcase and promote its trade and investment
opportunities as well as tourism and cultural attractions for ONE day at IATF2021.

Country Day opportunity

The Country Day opportunity at IATF2021 provides each country a unique and prominent platform to promote business sectors, trade credentials, export market products and services and capital market opportunities. The IATF2021 theme of ‘Building Bridges for a Successful AfCFTA’ provides participating countries a unique platform allowing a special focus on their country’s economy. The selected countries will have access to a captive market of buyers, visitors, exhibitors, and media attending the IATF2021 for an entire day, providing the Country Day hosts with a dedicated platform to market said country’s potential.

Benefits to selected countries:

  • Increase awareness for the country’s products and services available for export
  • Enhance market intelligence: increased export orders /contracts generated
  • Establish new contacts for joint venture agreements: dealership / distributorship within the continent and beyond
  • Expose companies from the country to international competitiveness and best practices
  • New markets for the country exportable products
  • Increased employment of youths in export-oriented companies
  • Increased foreign exchange earnings

To enquire about Country Days during IATF2021, please contact:

Janice Costa

+971 524 638 976 +27 (0)71 098 6509 Janice.Costa@reedexpoafrica.co.za