opportunities as well as tourism and cultural attractions for ONE day at IATF2023.
Country Day opportunity
The Country Day opportunity at IATF2023 provides each country a unique and prominent platform to promote business sectors, trade credentials, export market products and services and capital market opportunities. The IATF2023 theme of ‘Connecting African Markets’ provides participating countries a unique platform allowing a special focus on their country’s economy. The selected countries will have access to a captive market of buyers, visitors, exhibitors, and media attending the IATF2023 for an entire day, providing the Country Day hosts with a dedicated platform to market said country’s potential.
Benefits to selected countries:
- Increase awareness for the country’s products and services available for export
- Enhance market intelligence: increased export orders /contracts generated
- Establish new contacts for joint venture agreements: dealership / distributorship within the continent and beyond
- Expose companies from the country to international competitiveness and best practices
- New markets for the country exportable products
- Increased employment of youths in export-oriented companies
- Increased foreign exchange earnings